For the 15th edition of Malbec World Day, Wines of Argentina invites you to enjoy “Your Malbec”
This year the campaign encourages consumers to seek out the style of Malbec they like best and share it with others.
Wines of Argentina (WofA), the institution responsible for promoting Argentine Wine across the world, is getting ready for a month of celebrations around Malbec World Day (MWD), the Argentine viticultural sector’s most prominent global campaign. This year marks its 15th edition.
Initially created by WofA on April 17, 2011, the objective of Malbec World Day is to reinforce the position of Malbec as Argentina’s flagship variety and drive sales in key export markets.
Every expression of Malbec is different, meaning that it’s both a unique and multifaceted grape: unique in its category but with many different versions.
Part of Malbec’s evolution has also seen it used in several of Argentina’s best blends; the newest icons of Argentine viticulture, as well as in cocktails and vermouths in line with recent trends among younger generations looking for more creative, refreshing options.
Maintaining the spirit of previous editions, this year the emphasis will be placed on the diversity of Argentine Malbec and its ability to satisfy the many different and shifting preferences of consumers.
“Your Malbec”, this year’s slogan, focuses on the choices, desires and motivations of people when they drink Argentine Malbec and the different ways in which it can be enjoyed.
Your Malbec is an invitation to find the style that suits you best and then share it with the world. Every glass and sip of Argentine Malbec is an individual expression that is also part of a shared experience. Therein lies its essence, which embodies mutual connection and enjoyment. No matter the glass or recipient you choose, it’s the occasion that counts, the unique experiences that Malbec can provide, and the distinctive way in which each person chooses to share it with the world. There’s always a Malbec out there waiting to be discovered: Your Malbec.
"Malbec World Day was a landmark in the worldwide promotion of Argentine Wine, and fifteen years on it fills us with pride that the campaign has become a major fixture on the national and international agenda. It’s a date keenly anticipated by retailers, the press, consumers and, of course, our wineries. It’s an opportunity to get the world talking about Argentina, the quality of our wines, the diversity of our terroirs
and to demonstrate the evolution of a variety that continually surprises and reinvents
itself every year. That’s the magic of Malbec,” says Alejandro Vigil, the President of
Wines of Argentina.
More information is available on the website
www.malbecworldday.com
MALBEC WORLD DAY CELEBRATIONS - AUSTRALIA 2025
SYDNEY
Morena Sydney - Malbec & Fire Dinner
April 10th - 12th – Fire-cooked feast, great Malbecs and live music.
Book here
MELBOURNE
Barra - Malbec & Asado
Sat, April 12 - Laid-back Sunday arvo with classic Argentinian BBQ + Malbecs.
Book here
Morena Melbourne - Malbec & Fire Dinner
Wed, April 30
Bold wines, wood-fired dishes, and a proper celebration.
Book here
