MALBEC WORLD DAY 2024
Join us in a global toast to celebrate the Argentine signature wine variety!
Since 2011, we have celebrated Malbec World Day on April 17. In Argentina and across the industry it offers an opportunity to appreciate how Argentine Malbec has risen to become a global icon of Argentine viticulture. Thanks to the hard work of Argentine producers and winemakers, Malbec has evolved over the years and is now BETTER THAN EVER: Argentina is producing the best Malbecs in history.
Now that Malbec’s consistency and quality of expression are well-proven, the industry has its sights set on the future and is WORKING TO MAKE A BETTER WORLD. Because one cannot enjoy the success of today without thinking about tomorrow.
The challenge is to ensure that Malbec can maintain its characteristic elegance and versatility without sacrificing anything along the way. Argentine producers are increasingly mindful of the underlying experiences and changing values that influence how consumers choose their wine; decisions that go beyond Malbec to encompass concerns related to wellbeing, health and the environment.
The world has changed. It is incumbent upon us to reconsider our existing values and structures and explore new ways of thinking and feeling. Argentine viticulture has firmly embraced the concept of sustainability: protecting and generating a positive impact on our environment, society and economy. Many Argentine wineries have made great strides in reducing their water footprints, adopting carbon neutral policies, improving their waste management and energy use, and reducing the weight of their bottles, all thanks to the success of Malbec.
It is due to all these efforts that we are proud to say that Malbec Argentino is “BETTER FOR THE WORLD”, part of a focus on building a future in which the environment, society, culture and winemaking exist in balance and harmony. This is the path to follow if Argentine Malbec is going to continue to excel year on year and be the best that it can be.
